Privacy Policy

Use of this website acknowledges your consent to this Privacy Policy for Dealer Spike, LLC and Bucklin Tractor & Implement Co. and Dealer Spike Opco, LLC. Protecting your private information is our priority and we are committed to safeguarding your privacy online. This Privacy Policy explains what personal information we may collect about you through our website, when we collect it, how we may use it, who we may disclose it to, and is intended to help you understand the terms and conditions surrounding the collection and use of your data.

Personal Information We Collect

Our primary goal in collecting your personal information is to enable us to personalize your interactions and experiences with our website.

We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you ("Personal Information"). In particular, our website has collected the following categories of Personal Information within the last twelve (12) months:

Categories of Personal Information

Types of Personal Information Collected

A. Identifiers

Name, telephone number, postal address, e-mail address, social security number, date of birth, account name, IP address, or other information you voluntarily provide to initiate a purchase transaction or to opt in to receiving future communications from us.

B. Personal information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information.

Name, address, telephone number, physical address, zip code, email address, company name, credit card number, income, or other financial information you may provide to obtain a quote or complete a purchase transaction.

C. Commercial information

Housing information, products or services purchased, and purchasing and consuming histories or tendencies.

D. Internet or other similar network activity

Type and version of browser, service provider, device identification information, any search engine or other referring site you may have used to locate our website, and information regarding your interaction with the website, application, or advertisements.

E. Geolocation data.

Signals from your device that allow us to determine your location, with reasonable precision.

F. Professional or employment-related information.

Occupation, name of employer, employment status, employment history, or business email address.

G. Inferences drawn from other Personal Information.

Information regarding your interaction with the website, application, or advertisements; browsing history

How Your Personal Information Is Collected

We collect Personal Information that you voluntarily give or has been given through some other direct contact from you. When you access our website, we may also passively or automatically collect additional Personal Information and non-personally identifiable data regarding the means you use to access our website and the content you view when you use our website, for example, via cookies on our website.

Requests for Unit Quotes

If you request a unit price quote, you may be asked to provide Personal Information such as your name, address, telephone number, zip code, email address and other transactional information related to the desired unit purchase. Your Personal Information may be used to contact you with the requested quote or to request additional information. While not required, you may voluntarily provide financial information so that a determination can be made regarding units that meet the parameters of your requested unit quote or your pre-qualification for financing, if interested.

Online Unit Orders

If you submit an online unit order, you will be required to provide Personal Information to complete the purchase transaction. This information includes your name, email address, shipping address as well as financial information to facilitate payment for the transaction and for billing purposes. If your online unit order is not processed correctly, your Personal Information may be used to contact you to finalize the transaction. In order to process a purchase transaction, it may be necessary for us to supplement information you provide with information we receive from third party sources to obtain approval from a financial lending institution. Your Personal Information may also be shared with third parties to assist with finalizing the purchase transaction such as shipping companies (i.e., UPS, USPS, FedEx) and credit card processing companies. These third-party companies do not, to our knowledge, retain, share, store, or use Personal Information for any secondary purposes outside of the purpose of providing the required services.

Monthly Payment Calculations

If you use the digital retailing tool to calculate your estimated monthly payment, you are not required to provide Personal Information unless you decide to contact the dealer to obtain additional information about the unit you are interested in. If you decide to contact the dealer, you will be asked to provide your name, email address, shipping address and phone number. Your Personal Information will be used to contact you regarding your inquiry.

Log Files

We use IP addresses to analyze trends, administer the site, track user's movement, and gather broad demographic and geographic information for aggregate use. IP addresses are only linked to Personal Information if you submit a form requesting additional information.

Surveys and Contests

From time to time, this website may offer contests or request information from you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. Participation in these surveys or contests is completely voluntary and you are not obligated to disclose the Personal Information requested such as your name, email address, mailing address, or demographic information (i.e., age, zip code). If you elect to participate in a contest, the contact information provided will only be used to notify the winners and award prizes. Survey information will only be used for purposes of monitoring or improving the use and satisfaction of this website.

Use of Your Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

Use of Cookies

Our website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

Cookies can be used for various purposes such as to detect whether your device has accessed a particular online service before. We use cookies on pages to make your visit to our website more enjoyable and to enable the use of certain functions, including the ability to identify units that has been previously viewed on your device.

Who We Share Your Personal Information With

We do not sell, rent or lease our customer lists to third parties. We may share your Personal Information with:

In the preceding twelve (12) months, we've disclosed the following categories of Personal Information for a business purpose:

If we are required to do so by law, or in the good faith belief that such action is necessary, we will disclose your Personal Information, without notice, to: (a) conform to the edicts of the law or comply with legal process served on our company or the website; (b) protect and defend the rights or property of our company; and (c) act under exigent circumstances to protect the personal safety of users of our website, or the public.

Data Retention

We retain Personal Information we collect from you for the period of time that is necessary to fulfill the purposes outlined in this Privacy Policy (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements), unless a longer retention period is required or permitted by law.

Access to Third Party Websites

This website may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to read the privacy statements of every website that collects personally identifiable information. This privacy statement applies solely to information collected by this website.

Security

We take precautions to protect your information. When you submit sensitive information via our website, your information is protected both online and offline. Whenever we collect sensitive information, that information is encrypted and transmitted to us in a secure way. We do not collect sensitive Personal Information in online forms you may voluntarily complete to indicate your interest in a unit or service. The computers and servers in which we store Personal Information are kept in a secure environment.

Children Under Thirteen

We believe that it is especially important to protect children's privacy online. We do not knowingly collect Personal Information from children under the age of thirteen, regardless of the source. Nor do we share with any third party for any purpose whatsoever Personal Information from website visitors younger than thirteen years of age. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Privacy Notice for California Residents

This Privacy Notice for California Residents supplements and is expressly made part of the information contained in the Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "you"). We adopt this Notice to comply with the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"). Any terms defined in the CCPA have the same meaning when used in this Notice.

Under the CCPA, we are required to disclose whether we sell Personal Information. We do not sell Personal Information, but we may share Personal Information with third parties or allow them to collect Personal Information from our Site or services if those third parties are authorized service providers or business partners who have agreed to our contractual limitations as to their retention, use, and disclosure of such Personal Information, or if you direct us to disclose your Personal Information to third parties.

California law grants you the right to know:

Please note that we are not required to:

In connection with any Personal Information we may share, or disclose to a third party for a business purpose, you have the right to know the categories of Personal information that we:

Under CCPA and certain other privacy and data protection laws, as applicable, you have the right to opt-out of the sale or sharing of your Personal Information and the right to opt-out of the use or disclosure of your sensitive Personal Information. If you exercise your right to opt-out, we will refrain from selling or sharing your Personal Information or disclosing your sensitive Personal Information, unless you subsequently provide express authorization for the sale, sharing, or disclosure of your Personal Information. To opt-out of the disclosure of your Personal Information, please contact us at support@dealerspike.com or use the Consumer Privacy Form.

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

California consumers may visit the site listed below to request to view the Personal Information that has been collected. You may also request correction or your Personal Information or request to have us delete any Personal Information that has been collected. Such requests may be submitted by using the Consumer Privacy Form. It's important to note that under the CCPA, you may only make a data access or data portability disclosure request twice within a twelve (12) month period.

You have the right to not be discriminated against by us because you exercised any of your rights under the CCPA. As a result, we will not deny you goods or services for exercising these rights, charge a different price for goods or services for exercising these rights, provide a different level or quality of goods or services for exercising these rights, or even suggest you'll receive a different price or a different level or quality of goods or services for exercising these rights. However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your Personal Information's value and contain written terms that describe the program's material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Opt-Out & Unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information at any time. Users may opt-out of receiving marketing communications from us by contacting us via email at support@dealerspike.com. Users may also unsubscribe from newsletters by using the unsubscribe link at the bottom of the newsletter.

Accessing this Website

This website is hosted on servers located in the United States. As such, your connection will be through and to servers located in the United States. Any Personal Information you provide during your visit will be processed and maintained on our web servers and other internal systems located within the United States. By using this website, you consent to the collection and use of your anonymous data, Personal Information, and/or form submissions for the purposes of analytics and/or advertising.

Updates to this Privacy Policy

We reserve the right to change and update this Privacy Policy. These changes will be made when appropriate, and in a timely manner. We encourage you to examine our Privacy Policy from time to time to ensure you are aware of any changes we may have made. Your continued use of our website following an update to the Privacy Policy indicates your agreement to the same.

How to Exercise Your Rights and Contact Information

If your Personal Information changes (i.e., email address, mailing address), or if you no longer desire to receive information from us, we will endeavor to correct, update, or remove your Personal Information from our records. If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your information described above, your choices and rights regarding such use, please do not hesitate to contact us at support@dealerspike.com.

If you wish to exercise your rights under CCPA, please use the Consumer Privacy Form.

If we're not able to verify your identity or verify that the person making the request is the person about whom we collected the information, we are not obligated to make a data access or data portability disclosure.

Any Personal Information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.

Last Updated: December 31, 2022


Privacy and Data Policy
BTI
Effective Date: October 7th, 2016


The following Privacy and Data Policy (“Policy”) discloses the Privacy and data use practices of BTI (“us,” “we,” or “our”) for ALL DATA OR INFORMATION WHICH WE receive From you, either DIRECTLY OR THROUGH A THIRD PARTY, including, without limitation, in person or by phone at our retail locations or through WEBSITEs, APPLICATIONS, EQUIPMENT, devices or the provision of PRODUCTS OR services to you.  We created this Policy to communicate OUR privacy and data policies to each of our CUSTOMERs (collectively a “Customer,” “you” OR “your”) WITH RESPECT TO YOUR INFORMATION. 
 
  1. What and How Information is Collected
We collect and share both your Customer Data and Machine Data (collectively “Data”) as described in this Policy.
  1. Customer DataTo purchase, access, receive, download, upload or use goods or services from us, you may be required to create an account with us or another equipment, software or service supplier and/or provide various information, which may include personally identifying information (collectively, “Customer Data”).  Personally identifying information is information that can be used to identify, locate or contact you.  If you have a user account with us then you are responsible for maintaining the confidentiality of your user name and password and all uses of your account and password.  You agree to immediately notify us of any unauthorized use of your account.  If a Customer directly or indirectly communicates with us by e-mail, posts or uploads content or information to a website or application to which we are provided access or otherwise completes online forms, any information provided in such communication will also be collected by us as Customer Data (or Machine Data, as applicable).  Data may be collected by us directly from you or your equipment or it may be delivered to us by third parties if you authorize such access be provided by the third party (such as through a manufacturer, vendor or licensor’s telematics system for equipment).  By providing Customer Data directly to us or granting us access to Customer Data from a third party, you grant us a royalty-free, non-exclusive, perpetual license to use such Customer Data in accordance with this Policy.
Customer Data may consist of the following types of information:
Personal Data.  Personal Data includes your name, user name, mailing address, e-mail address, phone number, zip code, social security number and similar personal information.  We use Personal Data to send Customers e-mail, written or other forms of communications regarding:
  1. Goods or services requested or purchased by Customers;
  2. Promotional or informational materials about our company, affiliates and/or third parties with whom we conduct business and the related goods and services provided by such businesses;
  3. Machine-specific information to participating Customers; and
  4. Updates, advertisements, offers and announcements relating to the goods and services of our company, affiliates and/or third parties with whom we conduct business. 
You consent to receive communications from us electronically, but have the ability to opt-out of receiving future e-mails of the type described in (ii)-(iv) by contacting us at the following e-mail address privacy@btiequip.com or changing your account preferences, if applicable.  Notwithstanding anything to the contrary in this Policy, we may communicate with each Customer by e-mail if such e-mail communication is sent for the purpose of protecting the interests of Customer, including any Customer Data, property or other data, or to provide Customer with any notification or disclosure that may be required under applicable law or our Policy.  Accordingly, as a Customer, you agree that all communications, disclosures, and notices sent to you by e-mail satisfy any requirement that notice be provided in writing.
Transaction and Demographic Data.  We collect transaction information about your purchases, inquiries and customer accounts to fulfill orders or for our general business needs, including maintenance and warranty services.  We also may collect general demographic or preference data regarding your interests, goals or needs to understand who you are and what products and services may interest you or meet your needs. 
Financial Data.  We may collect financial information from you to complete purchases of goods or services, such as credit card information or your billing address.  If you purchase products for personal, family, or household use through financing that is provided by us or facilitated by us, then you have the right to request that we not share any of your personal information derived from that transaction with unaffiliated third parties outside of the requirements to complete your requested transaction by submitting the opt-out form attached to the bottom of this Privacy and Data Use Policy.  We may also assist you in applying for financing with certain third parties or engage in direct financing with you.  We may report information about your account to credit bureaus.  Late payments, missed payments, or other defaults on your account may be reflected in your credit report. 
  1. Machine DataMachine Data includes information that is generated by, collected by or stored on your equipment or any hardware or device interfacing with your equipment, and may be provided directly through such equipment, hardware or device or indirectly when reported to us through you or a third party (collectively, “Machine Data”).  Machine Data includes, without limitation, the following data, which we may track, collect, receive and use in accordance with this Policy:
    1. Technical information including IP addresses, persistent identifiers, statistical utilization, transmission and access methods and sources, and preference information that is collected by cookies, web beacons, or other similar device based collection technologies.  This may include any search that led you to our website, your connection speed or type, and your browser or device information.  You may block all cookies by following the instructions applicable to your browser at http://www.aboutcookies.org/page-1;
    2. Equipment use history including fuel usage, number of engine hours, diagnostic data, software and hardware version numbers, geolocation data, and other equipment data; and
    3. Agronomic information including plant, chemical and fertilizer application rates, recorded yields, soil types and moisture levels, and similar crop or field based information. 
Machine Data may be collected by us directly from you or your equipment or it may be delivered to us by third parties if you authorize or allow such delivery or access from the third party (such as through a manufacturer, vendor or licensor’s telematics system for equipment).  By providing Customer Data directly to us or granting us access to Machine Data from a third party, you grant us a royalty-free, non-exclusive, perpetual license to use such Machine Data in accordance with this Policy.  We are not liable for any errors, omissions, interception, loss of data, lack of capacity, lack of coverage or lack of availability, or other errors related to the transmission of any Machine Data by any third party.
You agree that you WILL clearly and conspicuously notify any affected personnel that the Machine Data is continuously monitored and delivered, including potentially personal and location data, and that you will obtain all necessary consents and approvals from your personnel as required by applicable law to collect and provide such data to us. 
  1. Confidentiality, Security and Storage of Data
Except as otherwise provided in this Policy, we will keep all of your Data that personally identifies you (e.g., your name and address) as private and will not share it with third parties, unless such disclosure is necessary to:
  1. Comply with a law (or based upon our good-faith belief that disclosure is necessary to comply with a law);
  2. Protect our rights or property; or
  3. Enforce this Policy or any of our other policies and guidelines.
 
We may also share your Data as provided below, when required by a third party through whom you authorized or allowed Data to be transmitted to us or when otherwise authorized or requested by you. 
We will not sell your Data to third parties except in the case of a sale of substantially all of our business or assets or the business or assets of one or more of our locations or business divisions or as otherwise permitted below with respect to de-identified or aggregate Data.  We may permanently delete or destroy any and all Data at any time as determined by us.  We use a variety of commercially reasonable security technologies to help protect your Data from unauthorized access, use, or disclosure.  However, the use of such security technologies is not, and should not be considered to be, any type of guarantee or warranty by us that your Data will not be accessed by third parties, or that we will use all available security technologies to prevent unauthorized access to, use, or disclosure of your personally identifying information. 
  1. Sharing and Use of Information
We may use your Data for our business purposes, including, but not limited to: (i) provide or offer products and services to you, (ii) check, maintain, diagnose, update or repair your equipment, machinery or hardware, (iii) enable us or a third party to improve or develop our products and services or components thereof, (iv) comply with or enforce legal or contractual requirements (or based upon our good-faith belief that disclosure is necessary to comply with such legal or contractual requirements), (v) comply with a request from you, or (vi) disclose the Data to a third party necessary to accomplish (i) through (v). 
We share your Data with our affiliates, suppliers, vendors, and/or their agents and employees as we deem necessary for the provision of goods and services generally or to you.  However, we will not provide any of your Data in a form that is capable of being personally identified with you except as follows: (i) with third parties, including equipment suppliers, financing institutions or other third party service providers and their subsidiaries and affiliates, assisting us in the provision, administration, and management of goods and services generally or in providing goods and services that you request; (ii) with third parties that support our business operations or provide marketing or advertising services on our behalf, including marketing, technical, accounting, legal or other professionals; (iii) as otherwise permitted by law or to comply with or enforce legal or contractual requirements (or based upon our good-faith belief that disclosure is necessary to comply with such legal or contractual requirements); and (iv) as authorized, requested or approved by you.  We may also sell, license or otherwise provide to third parties Data which is de-identified so that it is not capable of being personally identified with you or if it is combined with Data from one or more other customers in aggregate form and does not personally identify any particular customer. 
While we use commercially reasonable efforts to safeguard your Data when transmitted to third parties, we do not warrant that your Data will be transmitted without unauthorized interception or modification or that your Data will not be accessed or compromised by unauthorized third parties. 
  1. Collection of Your Information by Third-Party websites
Our website may contain links to other websites.  We are not responsible for the privacy practices or the content of such websites.  We may allow third-party advertisers to place ads on our website.  These third-party advertisers may use cookies or similar technologies to help present the advertisements to you or to help measure the effectiveness of their advertisements.  Some advertisers may use cookies to serve ads to our users or Customers based on their visits to our website and other websites on the Internet.  The use of such technologies is subject to the privacy policies of the third-party advertisers and is not covered by this Policy.  As a result, if you respond to any such third-party advertisers by clicking on the advertisements and/or visiting their websites or the websites of any other third party, be sure you evaluate their privacy policies before providing them any of your information.  To opt-out of a third party’s use of cookies, you must visit such third party’s website and follow its specified opt-out procedures.  You may opt-out of Google’s use of the DoubleClick cookie by visiting the Google Advertising Policies and Principles page at http://www.google.com/policies/privacy/ads/.  You can opt out of some, but not all, of third-party advertiser cookies in one location at the Network Advertising Initiative opt-out website, located at www.networkadvertising.org/managing/opt_out.asp.  You may block all cookies by following the instructions applicable to your browser at http://www.aboutcookies.org/page-1.
  1. Updates and Changes to Policy
We reserve the right, at any time and without notice, to add to, change, update, or modify this Policy by posting such addition, change, update, or modification on our website.  Any such addition, change, update, or modification will be effective immediately upon posting on our website. 
  1. Eligibility; Compliance with Children Privacy Issues
We do not knowingly collect or maintain personally identifiable information from children under the age of 13.  If you know of someone using our website that is under the age of 13, please notify us immediately.  If we are informed that anyone under the age of 13 is using the website, his or her account will be cancelled and all of his or her information will be deleted from the website as soon as practical.
  1. How to Contact Us
If you have any questions or concerns about this Policy, or need to request corrections or deletions to the information you have provided to us, then please contact privacy@btiequip.com or (800)334-4823. 
 
 
 
Opt-Out Mail-In Form (Check as applicable)
 
  • Do not share information about my creditworthiness with your affiliates for their everyday business purposes.
  • Do not allow your affiliates to use my personal information to market to me.
  • Do not share my personal information with nonaffiliates to market their products and services to me.
 
Your information:                                                                 Mail to:
Name: _____________________                                        BTI
Address: _______________________                                115 West Railroad        
_______________________________                                Bucklin, Ks 67834
Note: This form is only applicable to customers who purchase for personal, family, or household use